Millions of websites and billions of web pages – marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, marketing and promotions on the Web are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.

Marketing a website for customer acquisition has numerous methodologies –

• Banner Advertising

• Rich Media

• Search Engine Optimization (SEO)

• Link Exchange and Building

• Pay Per Click (PPC)

• Affiliate Programs

• Viral Marketing

• Directory Listings